Run your golf instruction business, not a pile of spreadsheets.

Loft is booking, student records, packages, and payments in one place — built specifically for golf teaching professionals, not adapted from generic salon or gym software.

No credit card required to get started.

Features

Everything a one-person coaching business actually needs

Not a generic scheduler with your logo on it — every piece here was built around how a golf instructor actually spends their week.

Students book straight into your real availability — including how much notice you need, blocked-off time, and buffers between lessons. No back-and-forth texting to find a slot that actually works.
Notes, performance metrics, swing videos and photos, handicap history, and lesson packages, all on one profile — so you remember exactly where every student left off without scrolling old texts.
Take cards through Stripe at booking, sell lesson packages up front, or invoice after — packages track remaining lessons automatically as students use them, no spreadsheet required.
Lesson reminders, post-lesson follow-ups, re-booking nudges, and package-expiry warnings go out on their own, tied to the actual booking. You write the message once.
An on-demand AI summary of a student's progress, or of how your whole business is trending — retention risks, revenue, what's working — in plain language, not a spreadsheet you have to interpret yourself.
Every screen — booking, student profiles, your schedule, quick actions — is built mobile-first, because that's actually where you run your day, not sitting at a laptop.

Payments

Get paid without the awkward follow-up

Take cards through Stripe at booking, sell lesson packages up front, or invoice after — every payment lands in your reports automatically, no spreadsheet required.

Student records

More than a handicap number

Swing speed, club gapping, ball flight — log the metrics that actually move the needle, right on each student's profile, next to their notes and video.

Booking

A lesson booked in the time it takes to say it

Pick a student, a lesson type, and a time — Loft handles the reminder, the confirmation, and the calendar sync. No back-and-forth.

Comparison

What you're actually replacing

Not a knock on how you run things now — just what changes once it's all in one place.

Online booking with real availability rules

Texting & spreadsheets
Generic scheduling apps
Loft

Golf-specific student profiles & swing history

Texting & spreadsheets
Generic scheduling apps
Loft

Lesson packages that track remaining credits

Texting & spreadsheets
Generic scheduling apps
Loft

Take payments online

Texting & spreadsheets
Generic scheduling apps
Loft

Reminders & re-booking nudges that send themselves

Texting & spreadsheets
Generic scheduling apps
Loft

AI insights on students and your business

Texting & spreadsheets
Generic scheduling apps
Loft

Built mobile-first

Texting & spreadsheets
Generic scheduling apps
Loft

Getting started

Up and running before your next lesson

01

Set your hours

Your weekly availability, how far out students can book, and any time off — set once, respected everywhere.

02

Share your link

One booking page for private lessons, group sessions, and packages. Put it in your bio, your texts, your website.

03

Coach — Loft handles the rest

Bookings land on your schedule, payments get collected, reminders go out, and every student's history is one tap away.

Less time on admin. More time on the range.

Coaches on early access get their scheduling, payments, and student records off spreadsheets and out of group texts — in an afternoon, not a season.

Why we built it

“Every coach I know got into this to teach golf — then ended up spending their evenings on booking texts, chasing payments, and digging through old messages to remember where a student left off. Loft is the tool I wished those coaches had: one place that quietly handles the admin so the job goes back to being about coaching.”
Loft

Trust

Why coaches trust Loft with their business

Money never touches our servers

Card payments run through Stripe, the same processor used by millions of businesses. Loft never sees or stores a student's card details.

Payouts go straight to your bank

Every payment lands in your own Stripe account, not ours. We don't hold your money or take a cut of what students pay you.

Pricing

Simple pricing — coming soon

We're finalizing plans. Sign up now and get full access while we're in early access — no charge, no card required.

Early access

Free

for the full duration of early access

  • Unlimited bookings and students
  • Online payments via Stripe
  • Automated reminders and follow-ups
  • Ask Chip AI insights
Get started free

FAQ

Questions, answered

No. Sign up and use Loft fully during early access at no cost — no card required.
Yes — connect Stripe and students can pay at booking, or you can invoice after and they pay from the link you send. Lesson packages are tracked automatically as they're used.
Loft's reminders, follow-ups, and re-booking nudges go out on their own, tied to the actual booking — no remembering to send them, no retyping the same message every week.
No separate app needed — Loft is built mobile-first as a web app, so your schedule, students, and bookings work the same from your phone as your desktop, right from the cart or the pro shop.
It's yours. You can permanently delete your account and everything in it — students, bookings, invoices — at any time from your account menu.
Built for golf specifically — the fields, the booking flow, and the terminology all assume you're teaching golf, not retrofitted from a general fitness or salon platform.

Spend your Tuesday coaching, not doing admin.